Red oceans, blue oceans¶

Red ocean - any market that has a lot of players in it. Well known profits. Blue ocean - no signs of actually being a market. More speculative, explorative.

Depending on the business type you want to build, this makes a difference: - Lifestyle business - You should go for a red ocean - You probably want to be in 75% percentile of a trend adoption curve - Startups - You should go for a blue ocean - Side business - Red ocean