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Strategy: Vertical IntegrationΒΆ

Very rarely a company that sells computers owns a company that manufactures them, ships and transports them.

  • Look for combining 2 segments of value chain in an industry

  • Does that create an advantage over a company that pays other companies for these segments?

  • When running a card shop, you have to buy them, you have store to sell them.

  • If a card shop also writes them and prints them - you can give them personalized cards on the spot, speed and flexibility.