Strategy: Robin Hooding¶

Take a solution that usually is offered for a price and offer them for free.

• Think about an industry you're interested in

• Look for a pattern where all the products are offered for a significant fee when the cost for it is quite low

• Do all of the current solutions for this space charge money?

• What percentage of the market is owned by the companies that do charge?
• Is the marginal cost of the product or service low?