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Areas to isolate and targetΒΆ

Any business you can think of will go into one of these 4 categories:

  1. Product/Service
  2. Procurement
  3. Delivery
  4. Promotion

You can break down each of these categories, analyze and innovate.

  • Product / Service
    • Each product has several characteristics about them and that's what it makes them unique.
  • Procurement
    • What went into the product?
    • Where the materials for the product came from?
    • How did the company obtained them?
  • Delivery
    • Delivery can be made in many different ways
  • Promotion
    • How did the customer found out about it?